HISTORY

HISTORY

This shoemaking company with the sign of a “Deer” operates in the footwear industry since 1917, continuing the tradition of manufacturing and trading of footwear its founders, brothers Athanassios and Iordanis Makridis, started with the shoe manufacturing company ALMA S.A. in Greece. 100 years later the company's history is continued by “4action” today, with second generation Dimitris Makridis at the helmet maintaining the same leading position in the field.

«4action», a purely Greek company with perfectly healthy finances, still manufactures its product range «Softies», «Woodland» and «Manager» entirely in Greece, while they are sold in more than 200 points of sale  in Greece and abroad.

The company's philosophy is to create and develop new products providing soft, comfortable, casual, reliable, fashionable shoes for all purposes. Each individual part of the shoe is checked thoroughly by a number of special techniques to ensure the excellent quality that makes them stand out.

The shoes are made of natural leather and leather lining, appropriately treated with European standards without involving PCP (Pentechlorophenol) and other harmful substances, thus ensuring daily hygiene and utmost comfort for your feet.

Obtaining the patent of international classification (Hybrid -Technology) shows that the main concern of the company is both continuous updating of fashion trends, new state of the art technologies and innovative materials, as well as full coverage of ever-increasing market needs, working with responsibility and consistency towards our customers’ full satisfaction while respecting the environment.

The dedication of the staff and the trust of its customers are the main success factors for the company’s leading position in the footwear industry.
HISTORY
Contact

FOUR ACTION S.A.
Seneka & Thivaidos 11,
GR - 14564 Kifissia / Athens
Greece

 +30 2106202363
 +30 2106203698

 4action@otenet.gr
 sales@softies.gr


sales department

 +30 2106200135, +30 2106202363
 
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